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DESIGN + TECH STRATEGY
OUR BELIEF
It’s never about the technology, it’s about the people who uses it & the experience they had.
OUR VISION
New Tofu Limited is a studio
that design for experience.
Our works are built upon these values
Design First
We believe that design is always what comes first before development, which means thoughtful planning, audience-centricity, & success in projects.
Purpose - Driven
We're all about understanding the true purpose of your project and the needs it addresses. Share us the information & we will sort it all out for you.
Commitment
We are committed to providing you with the best solutions that perfectly fit your current business needs - We always care about what's best for you.
Quality
We prioritise quality - the quality of our project management, our UIUX design, our tech. planning & code quality.
Our founders - the origin of our values
Words alert!
Cher Chiu
Creative Lead
BA in Fashion and Textiles (specialises in knitwear design & technology)
MDes in Interaction Design (Distinction)
With over 5 years of experience in various design specialisms, I've gained a unique perspective. Instead of making me unfocused, this diverse experience has enriched my thoughts and inspired my designs.
I've come to realise that the true essence of design lies in creating exceptional experiences for people. Nothing makes me happier than observing user needs, infusing those insights into my designs, and delighting users with exceptional experiences.
My current mission is to deliver outstanding projects to clients and establish long-term relationships. As the founder of New Tofu Limited, a design-for-experience studio, I'm dedicated to making a positive impact through design.
👋 I love to listen to stories from people.
Contact Me if you want to exchange yours to mine.
Patrick Lee
Tech. Lead
Hong Kong Polytechnic UniversityBSc on internet and multimedia technologies
MDes in Interaction Design
Patrick is a full-stack developer with 10 years of experience in one of Hong Kong's top-notched mobile consultancy. He has been leading teams & responsible for improving company internal project workflows from design to development. He also has been working in company's research team on application of AI in mobile app & website. With his further study in Interaction design, he is, in the team, a perfect bridge of the design and tech team while functional on both sides.
We also love to work with new generation
& contribute back to the community.
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